About

Rarelyst

Rarelyst (rarelyst.co) is a French platform that finds, verifies and lines up rare profiles for qualitative research and consumer insights teams at fashion, luxury and beauty brands.

The name

Rarelyst is spelled with a “y”: rare + list, the list of rare profiles. Rarelyst has no connection with other websites or brands with a similar name.

What Rarelyst does

For brands

  • The brand describes in a few sentences who it wants to hear from, or uploads its brief.
  • Rarelyst suggests verified profiles (identity, LinkedIn, employment, CV or portfolio), each with its price.
  • Interviews happen by video, recorded and transcribed; a report answers the brand's decisions.
  • Brands only pay for the profiles they keep: 1 credit = €10 excl. VAT.

For participants

  • Luxury sales associates, buyers, stylists, collectors, resellers, content creators, passionate clients.
  • 45-minute interviews paid €90 to €350 depending on the profile, up to €560 for the rarest.
  • Withdraw to a bank account from €50. Never any fee, never any confidential question about an employer.

Who is behind Rarelyst

Rarelyst was founded in 2026 in Paris by Lucas Janvier.

Where to find Rarelyst