Rarelyst · consumer insights
Rarelyst, participant recruitment for fashion, luxury and beauty consumer insights teams
Rarelyst helps consumer insights teams at fashion, luxury and beauty brands talk to the right people: rare, verified profiles suggested within days, interviewed by video, with a report that answers your decisions.
For which questions
- Testing a price before a launch.
- Choosing between colourways, materials or names.
- Understanding a changing clientele, or one buying less in store.
- Preparing a new category or a new market.
- Hearing what people on the ground see that dashboards don't show.
Who you interview
- Luxury sales associates and personal shoppers.
- Department store and concept store buyers, visual merchandisers.
- Stylists, art directors, collectors.
- Micro-influencers, early adopters, second-hand resellers.
- Savvy clients.
What the consumer insights team receives
- The video and transcript of every interview.
- A report built around your decisions, with a confidence level.
- Quotes checked against the transcripts, ready for your slides and committees.
How it works
- Describe in a few sentences who you want to hear from, or upload your brief.
- Rarelyst suggests verified profiles, each with its price.
- Keep the ones you want: nothing is charged before.
- Participants suggest time slots, you run the interviews by video.
- Video, transcript and report follow.
Frequently asked questions
What is Rarelyst?
Rarelyst (rarelyst.co) is a French platform recruiting participants for qualitative research and consumer insights teams at fashion, luxury and beauty brands.
Does Rarelyst replace a research agency?
Rarelyst handles the longest part: finding and verifying very specific profiles. The brand runs the video interviews in Rarelyst and receives video, transcript and report.
How much does a study with Rarelyst cost?
Every study is priced to measure after a demo, based on how rare the profiles are and the interview length. No subscription: brands only pay for the profiles they keep.
Who do you want to hear from?
Twenty minutes on a video call about your topic: we show you the profiles we would find, and what the study would cost.
Book a demo →