In-depth interview
1:1A one-to-one video call to understand a gesture, a purchase, a hesitation.
30 to 60 min · on video72 hYour first qualified profiles
Rarelyst: Who do you want tohear from?
The experts your panel doesn't have: stylists, buyers, collectors, boutique associates. We find them, we verify them, and we organise the interviews.
- GDPR compliant
- Signed confidentiality agreement
- Every profile checked by our team
A brand's brief14 matching profiles
Beauty micro-influencers who know how to run an activation their community loves.
influenceactivationbeautycommunity
Amina D.Rare profileBeauty micro-influencer · 24k followers · ParisVery close
Omar B.Rare profileGrooming content creator · DubaiClose- Yuki T.Skincare creator · Tokyo
- Léa M.Make-up creator · Lyon
- Sofia R.Beauty UGC · Madrid
- Inès K.Skincare workshops · Paris
- Hana S.K-beauty, 60k followers · Seoul
- Camille D.Beautician and creator · Bordeaux
- Zoé T.Beauty podcast · Brussels
- Maya A.Fragrance creator · London
- Nour E.Modest beauty · Marseille
- Aya B.Make-up artist on TikTok · Paris
- Clara V.Clean beauty · Geneva
- Julia F.Hair and content · Milan
- + 7 more
Demo on sample profiles.
Freelance stylistMenswear buyerFashion journalistMargiela archive collectorSneaker resellerArt directorQuiet luxury shopperPersonal shopper
Fashion school studentLuxury boutique associateVintage content creatorFormer department store buyerDrop hunterTrend consultantSecond-hand regularFashion photographer
The kind of people we recruit.Rare profile
The experts
Experts who shape your strategy.
Not two thousand respondents: a few well-chosen perspectives, each for a reason. Tap a family to see what it brings, or start from your situation.
What really happens in store and in the atelier, which your figures don't show.
Call them when you think
Precision
Your brief becomes precise criteria.
The AI turns your brief into closed criteria. The panel narrows down to the people who match them, and who proved it.
Jewellery sales associates in Paris, with Gulf clients, who speak English.
The criteria the AI draws from it
- JobBoutique sales, jewellery
- CityParis
- ClientsGulf
- LanguageEnglish
- ProofCurrent job proven
The panel
Your first profiles
Nadia, 34Jewellery advisor, Paris
Chiara, 41Private salon manager- Amina, 29Sales associate, high jewellery
Then the list grows, and you add or change a criterion whenever you like.
- 1
The AI reads your brief and turns it into closed criteria.
- 2
The database filters from the most precise criterion to the broadest.
- 3
The AI ranks and says why each profile fits.
- 4
The team reviews every profile before suggesting it.
How it works
From brief to decision, in three steps.
Tell us who you want to hear from. We find the people, run the video calls and hand you a synthesis that answers your questions.
Write or upload your briefWrite what you're looking for, or upload your brief. AI turns it into profiles, a format and the questions your synthesis must answer.
Formats
One to one, as a group or on video.
Three ways to hear from them, depending on what you are looking for.
Focus group
SoonA group discussion, to watch opinions clash and ideas bounce.
4 to 8 people · 90 min · on videoSelf-paced survey
On videoEach person answers your questions alone, on camera, whenever they like. Many answers, fast.
Self-paced · on videoIn French and English. More languages are opening one by one.
Why Rarelyst
What your panel doesn't have.
Experts, not a sample
You already know how to survey your customers. We find the people who see your market differently: the trade from the inside, the pioneers, other markets.
Twelve right profiles rather than two thousand
To inform a decision, five well-chosen experts beat a whole panel. Each one verified, proof by proof.
Days, not a month
First profiles within 72 h, synthesis on the day of the last interview. You only pay for the profiles you keep, never a subscription.
An AI that knows your house
Every study feeds your house's memory: your words, your customers, what is already established. That memory stays yours: no other brand can see it.
Profiles
Six perspectives, with proof.
Each profile brings a perspective your usual studies don't have. Panels filter on what people say about themselves; we start from what they do, and each profile says what was verified.
A brief from a Paris couture house“Why does a client leave without buying after a fitting in store?”
Our 3 best matches for your brief
Best matchLinkedInCVContract
Clara D.34, ParisIllustrative photo€690excl. VAT, 45 minInsiderTomorrow 4 pm
Senior sales associate, Paris jewellery house
For your briefEleven years in the fitting room, Russian and Gulf clients, thirty fittings a week.
Their answer to your questionWritten
She leaves when she feels we are selling her the piece instead of dressing her. The silence after the fitting is where it happens.
25clients a week€6,000average basket11 yrsin store
What we received
LinkedInCVStaff badge
Mehdi A.41, ParisIllustrative photo€690excl. VAT, 45 minInsiderTomorrow 11 am
Store director, ready-to-wear house
For your briefHe leads eight sales associates and reads the conversion rate every Monday.
Their answer to your questionSpoken, 0:21
When the client asks the price twice, it's lost. She is looking for a reason to say no and we give her one.
40clients a week€1,800average basket16 yrsin retail
What we received
LinkedInCVContract
Sofia M.38, MilanIllustrative photoOn quoterare profileWhy herShe looks after the private clients of a couture house. Three interviews a year, no more.
InsiderFriday 9 am
Private client manager, Italian couture house
For your briefTop-tier clientele, twelve private appointments a week.
Their answer to your questionWritten
My clients never buy on the day of the fitting. They buy when I call them back the next day.
12appointments a week€15,000average basket14 yrswith private clients
What we received
Example profiles, made up for illustration. Tap “Verified” or a proof.
AI, step by step
Real people. AI behind the scenes.
No simulated respondents: every opinion comes from a real, verified person. Here is what the AI does, what the team does and what you do, between your brief and your decision.
The AI
The brief
The AI reads it and draws the profiles, the interview guide and the questions to settle.
The team
The profiles
The AI shortlists from the panel; the team checks every profile before showing it to you.
You
The interview
You run the call. Every word is transcribed, and the AI points out what is left to explore.
The AI
The sheet
The same day: positions, key moments, and quotes checked word for word.
The AI
The synthesis
Answers to your questions, counted, with a confidence level.
No AI model is trained on your data: our AI provider rules it out by contract. What your studies learn stays in your space.
What you get
Answers, and perspective.
In your brief, you say what the study must shed light on. The synthesis answers it in people's exact words, then puts it in perspective: learnings, ideas to test, weak signals to watch.
- The video of every interviewReady when the call ends.
- A timestamped transcriptFind any sentence in seconds.
- The study synthesisAnswers, insights, personas.
- Sorted verbatimsBy theme and by tone.
- PDF exportReady for your committee.
Synthesis · Recycled leather goodsShould we launch in three or five colours? Should the label say "recycled"?
Three. Black drives sales; extra colours would end up on sale.
5 of 6 interviews
“Three colours, not five: black will sell.”Luxury shopper, 34
Not upfront. The word reassures second-hand buyers, not full-price customers.
4 of 6 interviews
“If it says recycled, I think second-hand.”Boutique associate, 8 yrs
The synthesis, from every angle
- Answers to your questions
- Strengths and watch-outs
- Key insights
- Themes
- Customer profiles
- Ideas to test
- Weak signals
Pricing
A price for your study. Not a subscription.
A savvy customer doesn't cost what a former department store buyer does. Every study is priced to measure, after a twenty-minute demo on your own topic.
A demo on your topic
Twenty minutes on a video call: you describe who you want to hear from, we show you the profiles we would find.
A costed proposal
Based on how rare the profiles are and how long the interviews last. You know what the study costs before it starts.
You pay for what you keep
Nothing is charged for a profile you decline, or for a participant who doesn't show up.
- Profile verified and reviewed by our team
- Recorded and transcribed video call
- Study synthesis included
- Nothing is charged until you keep a profile.
- Participant no-show: nothing is charged, and we suggest another profile.
- Profile not right for you? Decline it, free of charge.
What the participant sees before the interview
Confidentiality
Your projects stay between you and us.
- A signed confidentiality agreement. From every participant, before the interview. They only see your name if you choose so.
- Your brief trains no AI. Our provider rules it out contractually.
- 90 days, then gone. Videos are no longer accessible after that.
For participants
Your eye is worth something.
Stylist, buyer, boutique associate, collector: brands pay for your perspective before they launch. The more proven and well-rated your profile, the better you're paid. And some add an experience: a preview, an atelier visit, a meeting with their team.
€90 to €350per 45-min interview
72 hat most to get your earnings
€50per friend who does their first interview
RarelystMember
Camille R.
Luxury shopper · Paris
Next interviewThursday · €180Earned this year€1,260
Demo
See Rarelyst on your own topic.
Twenty minutes on a video call. Give us a real topic; we show you how we read it, which profiles we would look for and what you would receive at the end.
- Your topic, not a generic demo
- The profiles we would find for you
- No commitment
01Who runs the interviews?
You do, with your interview guide shown next to the video call. We recruit, schedule, record, transcribe and write the synthesis.
02How do you know a profile is real?
Every profile carries its proof: ID, LinkedIn, employment confirmed by a code sent to a work email, CV, portfolio. Our team reviews each profile before suggesting it.
03How much does a study cost?
The price depends on the profiles: a savvy customer doesn't cost what a former department store buyer does. Starting prices are on the Pricing page; you get a costed proposal after the demo, and you only pay for the profiles you keep, synthesis included.
04What if a participant doesn't show up?
You are not charged, and we suggest another profile.
05Do my projects stay confidential?
Every participant signs a confidentiality agreement before the interview. For each study, you choose whether they see your brand name or only a verified house's hallmark. Your brief never trains an AI, and videos are no longer accessible after 90 days.
06How fast?
Your first profiles within 72 hours. Participants suggest time slots and you pick one: the interview can happen the same week.
07Which sectors?
Fashion, luxury, beauty, jewellery, sneakers, second-hand, lifestyle.
08Which languages?
French and English today: interviews, website and syntheses. Other languages open one by one; tell us which one you need and it moves to the top of the list.
09Where does AI come in?
It reads your brief, drafts the interview guide, analyses CVs and portfolios, transcribes and writes the synthesis. The interviews are with real people, and our team reviews every profile before suggesting it.
10Is there a commitment?
No. No subscription: you only pay for the profiles you keep, at the price agreed together.
11Can we see a demo?
Yes: twenty minutes on a video call, on your own topic. The form is just above.